Why Etsy Sellers are Thriving on Shopify
Discover the advantages of owning your online store and future-proofing your business.
Are You an Etsy-Preneur or an Online-Preneur?
You’ve dreamt of building your online retail business, and Etsy has made that happen for you. As a marketplace with a built-in audience, Etsy is a strong platform to start turning your passion into profit. However, while your customers can heart your Etsy shop, that’s where the relationship and brand-building ends.
Are you ready to take control of your own destiny?
There’s another way to get your products into the hands of your customers – a way to nurture a loyal client base, collect email addresses, and build your brand online, away from the sea of sameness.
What are the Risks of Putting All Your Eggs in One Basket?
Have you heard of Laurel & Wolf, Selltag, or [Another Company]? Probably not, because dozens of marketplaces have failed. Even the famed Not On The High Street had to do a major pivot and rebrand as it was losing its audience.
Whilst we believe Etsy is here to stay, you can’t manage what you can’t control. Wouldn’t it be better to have a plan to future-proof your business on your own terms? Get out of the crowd, away from the competition, and protect your products from being copied as soon as they’re up on your Etsy store.
Introducing Shopify...
Your Path to Online Success
Shopify is the leading e-commerce platform that empowers you to create your own online store, giving you full control over your business and customer relationships. With Shopify, you can:
- Own your online store and customer data.
- Build a unique brand that stands out from the crowd.
- Nurture customer relationships through email marketing.
- Customise your store to match your vision.
Etsy vs Shopify
Selling with Etsy
£0.16 per listing (assuming an average of 500 active listings).
6.5% of the total transaction amount (including shipping).
£0.16 per listing (assuming an average of 500 active listings).
10% of total revenue raised from offsite ads. 12% fee per sale.
Selling with Shopify
£19 GBP per month (Basic Plan, Paid Annually).
Using Shopify Payments: 2% + £0.25 per transaction (assuming an average order value of £20 and 2,500 orders.)
Or call 02380 981 001
Success Stories
These recent case studies showcase how UK-based Etsy sellers successfully expand their businesses by complementing their Etsy shops with Shopify stores. By leveraging the strengths of both platforms, these businesses have experienced significant growth, increased customer loyalty, and a stronger brand presence in the competitive e-commerce market.
Oh Squirrel
Personalised gifts and unique homeware items.
- Oh Squirrel, founded by Lizzie Barber in 2012, began as an Etsy shop selling quirky and colourful jewellery.
- As the business grew, Lizzie wanted to create a more cohesive brand experience and have more control over her online store.
- In 2021, Oh Squirrel launched a Shopify store alongside their Etsy shop, allowing them to showcase their brand story, offer a wider range of products, and implement more effective marketing strategies.
- Since launching their Shopify store, Oh Squirrel has experienced a 200% increase in online sales and a 150% growth in their email subscriber list.
- Lizzie credits her success to the ability to create a strong brand identity, offer personalised customer experiences, and leverage Shopify's powerful marketing tools.
Maisie & Belle
Stylish and contemporary gifts, homeware, and accessories.
- Maisie & Belle, founded by sisters Alice and Olivia in 2020, began as an Etsy shop selling handmade, sustainable children's clothing and accessories.
- As demand for their products grew, the sisters wanted to build a more professional online presence and have more control over their branding and customer experience.
- In 2023, Maisie & Belle launched a Shopify store alongside their Etsy shop, allowing them to tell their brand story, offer a wider range of sizes and styles, and implement more effective marketing and customer service strategies.
- Since launching their Shopify store, Maisie & Belle has experienced a 220% increase in online sales and a 180% growth in email subscribers.
- Alice and Olivia credit their success to the ability to create a strong brand identity, offer personalised customer service, and leverage Shopify's powerful e-commerce tools and integrations.
The Bookish Type
Literary-inspired gifts, stationery, and homeware items
- The Bookish Type, a passion project turned business by Sarah and Tom, started as an Etsy shop in 2019, selling unique bookish gifts and stationery.
- As their customer base grew, the couple wanted to expand their product range and create a more engaging online shopping experience.
- In 2022, The Bookish Type launched a Shopify store to complement their Etsy shop, allowing them to offer a wider selection of products, create a loyalty program, and implement more targeted marketing campaigns.
- Since expanding to Shopify, The Bookish Type has seen a 175% increase in average order value and a 130% growth in repeat customers.
- Sarah and Tom attribute their success to the ability to create a seamless, branded experience across their Etsy and Shopify stores, as well as the advanced analytics and marketing features available through Shopify.
Take control of your business
Take the First Step Towards Your Shopify Success
Interested in exploring how Shopify can help grow your business? Schedule a free consultation with our expert team.
Frequently Asked Questions
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Expanding your Etsy shop to Shopify allows you to create a more personalised, branded experience for your customers, have more control over your online store’s design and functionality, and access advanced marketing and analytics tools to help grow your business.
Shopify offers a range of pricing plans to suit different business needs and budgets. Plans start from £25 per month, with more advanced features available on higher-tier plans. You may also need to pay for additional apps, themes, or domain registration, depending on your store’s requirements.
Yes, there are various apps and integrations available that allow you to sync your inventory between Etsy and Shopify, making it easy to manage your stock levels and orders across both platforms.
Yes, our team of Shopify experts is here to help you every step of the way. From designing your store to optimising your product listings and setting up marketing campaigns, we offer personalised support to ensure your success on Shopify.
